How to Attract More Customers with AR Application in 2021

In today’s tech world, augmented reality has become a buzzword. The augmented reality gaming app Pokemon Go deserves a lot of respect! However, limiting the technology to merely games may be an insult, given its enormous potential.

The technology is equipped with unrivalled brilliance to meet the needs of many sectors. Moreover, with so much potential to grow the company, technology can be used in various new ways to improve customer experience.

According to research, by 2020, the AR industry is predicted to have 1 billion users and will predominantly impact three industries: eCommerce, marketing, and gaming.

Using Augmented Reality to Attract Customers

The market is a unique environment, and speculating on the future is a difficult task. So let’s go back in time and rewind. Consider a period when you were juggling your brain’s nerves to choose whether or not you should invest in a website for your company.

If you go back a decade, your marketing team would have had a difficult time persuading you to invest in social media channels, but today we can see the role it is playing. The purpose of discussing prior trends is to emphasise the typical ways we have always reacted to new trends.

As a result, any delay in introducing AR technology will have a detrimental impact on your organisation.

Some of the most recent AR marketing strategies that have elevated user participation include:

• IKEA employed augmented reality to give buyers a better picture of their items. For example, customers could use their smartphones to scan the product catalogue. This provides end-users with a digital representation of how the products might seem in their living space.
• Ray-Ban developed a virtual mirror that allowed clients to try on sunglasses virtually online. Customers benefited from this because they no longer had to go to a store to try a product.
• AMC theatres are the final on our list. They achieved a 75 percent CTR through an Augmented Reality campaign that allowed clients to scan movie posters and view funny animations and prizes to entice them.

Retail Marketing with Augmented Reality

Although the examples above were risky at first, their seamless integration and inventive approach helped them stand out among their target demographic and competition. However, to assist you in attracting and engaging your target audience, as well as staying ahead of your competition, we’ve compiled a list of some of the most exciting methods to employ Augmented Reality in your marketing campaigns.

Let’s have a look at some of them:

Scannable Products: Most warehouses and businesses now employ standardised tag checking frameworks to track their inventory. They’d function comparably. Visitors will quickly filter out possibilities thanks to the method, providing all relevant information about the shortlisted products. Taking a photo of an enabled object, for example, may allow them to access client surveys or make purchases using their smartphones.

Sweepstakes: In a type of “check-in” process, you might incentivise people to visit your actual store by rewarding them with advanced or virtual items. Consider a sophisticated promotion in which customers are encouraged to visit your store at a specified time to receive a computerised voucher, a reward authentication, or even a free item. This technique isn’t all that different from running traditional offers; but, it’s an excellent way to get people familiar with your app. If you want to have consumers rely on more computerised transactions in the future, this could be a great stepping stone.

Simple in-store experience: You can also use AR applications to provide your customers with a more immersive or appealing in-store experience. You may provide your customers with maps and directions on the most efficient way to tour the space, similar to what Walmart attempted with their mobile app a few years ago. You can even make your business more interesting by including hints or developments that appear as your customers explore your actual space/physical area.

Product trials and visual experience: Despite being at the bottom of our ranking, they are effective. You can use a custom AR app to provide more top-to-bottom portrayal or item preliminaries to your clients. For example, if you sell home décor, you might allow customers to use their cellphones to see how a particular stylistic theme would look in a specific area of their home. On the other hand, assuming they aren’t present in your store at the time, you can allow them to take advantage of the opportunity to see total measurements and a three-dimensional perspective of your things.

Bottomline

Augmented reality is a powerful marketing tool that can be used by both B2C and B2B companies. It’s worth employing augmented reality services to integrate AR into your application no matter what industry you’re in. By incorporating modern technologies into your marketing strategy, such as product scanning, interactive in-store experiences, and so on, you may drastically increase sales and brand exposure.

AR capabilities and applications will assist your customers in making more educated purchasing decisions, resulting in lower return rates and enhanced brand loyalty. As a result, you should consider investing in augmented reality to provide more immersive and engaging customer experiences.

One thing is sure: Augmented Reality will eventually disrupt multiple industries, and those that implement it now will stay ahead of their competitors and reap the most significant benefits. So hire top Augmented Reality businesses and integrate AR into your business to stay current in your market!